If you are answering YES to all these questions, then you come to the right place. Ranking on Google is an important factor if you want to make your business seen more. But Google has changed their policy about Backlinks. There was a time when even low-quality links helped in ranking a site. But the whole landscape of backlinking has changed, ever since Google rolled out its Penguin alrgorithm. It is important to have backlinks from quality sites, and those backlinks should be contextual.

It is important for you to create backlinks to your site, because it:

• improves search engine ranking by getting organic links from other sites,
• helps search engine bots discover links to your site by faster indexing,
• helps get referral traffic.

Your site + Related Backlinks = High Ranking = Traffic

Keep in mind that it’s better to get backlinks from websites that are better than yours, even if it’s not mandatory.